The 138th Canton Fair Concludes, Cheertone Reaps Global Opportunities!

The 138th China Import and Export Fair (Canton Fair) has successfully concluded!

The number of overseas buyers attending this session of the Canton Fair exceeded 300,000 for the first time, setting a new historical record and fully demonstrating the strong vitality and appeal of China's foreign trade.

Live Photo  Source: Xinhua News Agency

According to official statistics, over 310,000 overseas buyers from 223 countries and regions attended this session of the Canton Fair, an increase of 7.5% compared with the previous session. The on-site intended export transaction volume reached 25.65 billion US dollars.

Encouragingly, the number of buyers from the Belt and Road partner countries reached 214,000, an increase of 9.4%. The proportion of export transactions with these countries exceeded 60%.

The growth of buyers from the EU, the Middle East, the US, and Brazil was particularly significant, demonstrating the important role of the Canton Fair as "China's No. 1 Exhibition" in global foreign trade and injecting new confidence into international collaboration.

Key Highlights of the Fair: Technology and Sustainability

This session of the Canton Fair was not only an expansion in scale, but also a comprehensive improvement in quality and innovation level.

The fair hosted 632 new product launch events and displayed a total of 4.6 million exhibit items. New products, green products, and products with independent intellectual property rights each accounted for over 20% of the exhibits.

High-tech products such as embodied robots, brain-computer interface devices, bio-based materials, AI smart rehabilitation equipment, and 3D printing became star attractions, drawing significant attention from buyers.

Therapy Robot / 3D Printing Samples  Image Source: Xinhua News Agency

3D Printed Walking Shoes / Rehabilitation Equipment

 Image Source: Xinhua News Agency

These innovative products demonstrate the transformation from "Made in China" to "Created in China", and also reflect the continuous rise of Chinese enterprises' status in the global industrial chain.

Cheertone's Gains

As an exhibitor at the third phase of the Canton Fair, Cheertone presented a series of innovative toys, which attracted extensive attention from buyers in Europe, India, South America and Africa.

Live Photo   Source: cheertone

During the fair, our Children's Print Cameras and Educational Toys became one of the most popular products, especially in the European market, where customers showed great interest in our customization capabilities and multi-functional products. Some customers purchased samples for testing and expressed their intention to make bulk purchases.

Children's Smart Watches also attracted inquiries from buyers in South America and Africa, who praised the products for their innovation, practicality, and alignment with local market needs.

Live Photo    Source: cheertone

Key Outcomes for Cheertone at the Fair:

1. Brand Exposure and Networking:
   Our booth attracted numerous new clients. During the exhibition,we had in-depth exchanges with peers in the industry and potential partners. Through business card exchanges and on-site communication, we opened up many cooperation opportunities.
2. Positive Customer Feedback:
   One of the outstanding achievements was that we sold samples directly to customers on-site and received positive feedback. Their enthusiastic interest and willingness to engage in further cooperation demonstrate the competitive strength and high quality of our products.
3. Higher-than-Expected Collaboration Enthusiasm:
   Over 85% of the clients we negotiated with clearly expressed their intention to further cooperate, and 35% of them have already arranged subsequent factory visits and product customization negotiations.

This exhibition not only brought orders and attention but also served as an international validation of Cheertone's brand positioning and development strategy.

The success of the Canton Fair has reinforced our confidence in future development. Cheertone has already begun to actively prepare for the next international exhibition— the Hong Kong Toys & Games Fair, to be held at the Hong Kong Convention and Exhibition Centre from January 12th to 15th, 2026.

The Hong Kong Toys & Games Fair is the largest toy fair in Asia and the second largest in the world. At this event, Cheertone will exhibit more innovative products and aims to further expand its global market share.

We sincerely thank all our partners and customers for their continued support and look forward to more fruitful collaborations in the future.